Brand Thinking
Trending Topics
Advertising Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry LinkedIn Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Print Communication Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web DevelopmentBrand Thinking Blog
Tag: Video
-
What Makes a Great Video?
Posted on June 1, 2011 at 10:12 am
Talking heads may already be all over your website if your goal was to join the video revolution. But talking heads rarely hold your attention for long. What holds your attention is a great idea authentically executed. Here’s an excellent example. A budget, professional actors and a Hollywood director have no role in this video [...]
-
Stick Out Like a Sore Thumb…
Posted on March 22, 2011 at 1:03 pm
…or a porcupine in a pillow factory. Your pick. The point is, when it comes to presentation tools, Powerpoint seems to do more harm than good when it comes to memories and positive vibes. We all know you need to stand out. We all know you need to not overwhelm with slide bloat. We all [...]
-
The Interactive Experience
Posted on March 17, 2011 at 9:36 am
Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a [...]
-
Site of the Week: The Chase
Posted on March 14, 2011 at 11:56 am
Website: TED: Ads Worth Spreading: The Chase Lessons to be Learned: With an abundance of video editing software that is often built into computers now, anyone can create a video and post it online. But it’s another thing entirely to develop a video that someone will actually watch. The Chase showcases the different software and [...]
-
Bring Print to Life
Posted on February 15, 2011 at 9:34 am
Want a thrill? Go to www.gbltd.com and click on our 2010 Annual Review. You can (1) turn the pages, (2) zoom in on text, (3) see websites come alive just like Harry Potter’s Daily Prophet or (4) link directly to websites and, finally, (5) use a magnifying glass to get in closer to the page. [...]
-
Site of the Week: Google Art Project
Posted on February 7, 2011 at 1:59 pm
Website: www.GoogleArtProject.com Lessons to be Learned: Google’s latest project, the”Art Project,” allows users to “walk” inside the world’s great museums without taking a step. Enter the gallery, choose your art, then get up-close and personal, down to the brush strokes! As a museum-goer, your goal is to embrace the art. As a seller, your goal [...]