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Tag: Web 2.0
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What Professional Services Firms Can Learn From Avatar (that would be the film, not the earthly deity)
Posted on January 13, 2010 at 5:23 pm
Image Credit: Twentieth Century Fox Corporation Avatar has been a runaway blockbuster hit of the holiday movie season. Of course it is a film with spectacular visual effects, amazing new technologies and an original story, but we marketers also find it notable for its smart use of social media. Avatar isn’t the first film to [...]
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Web 2.0 Might Get You Found but Not Remembered
Posted on June 5, 2009 at 3:37 pm
I sat in the audience at a web 2.0/social media presentation recently with the goal of trying to figure out the best way forward for our clients and our own business—yes, GB blogs, tweets, links in, buys adwords, follows analytics, etc … but we always look to be better.
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A Course in Social Networking
Posted on June 1, 2009 at 10:33 am
Nothing could be more topical for professional services marketers than social networking. While the jury is out on the effectiveness of these tools, none of us is willing to sit on the beach while the Next Big Wave washes over us. So, let’s explain to your folks why you have carpal thumb syndrome.
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Does the New Form of Social Networking Matter to You?
Posted on October 15, 2007 at 5:02 pm
We explore three of the most popular social networking sites and offer some insights about their implications for your marketing and recruiting efforts.
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Part 2: The Next Big (Web) Thing
Posted on August 6, 2007 at 5:14 pm
The new model for developing successful Web sites is getting clearer as the years pass.