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Tag: YouTube
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Gangnam Style – How’s Your Brand Reach Doing?
Posted on August 13, 2012 at 3:37 am
3 weeks, 27 million views…and rising. How’s that for viral? Ok, so it’s a music video, but its unlike anything most Westeners have seen. Its imagery is so astounding that it had to be shared…quite a few million times. Imagine your branding having that kind of impact and reach. It’s not as unattainable as you [...]
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Mix it Up a Bit: Tipp Experience 2
Posted on May 10, 2012 at 12:56 pm
The linked video Tipp Experience 2 lets you direct your own video with the scene already set: a bear’s birthday party that is interrupted by a meteor. The user is initially presented with two outcomes, one simple and boring; the other suspenseful and whacky. In a surprising twist, a character reaches outside the video frame [...]
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Site of the Week: Box.net
Posted on June 30, 2011 at 9:30 am
Box.net is a simple and straightforward way to manage your documents online. While their main website does a solid job at explaining how their services work, it may be worth your time to check out their YouTube page. We like how they use YouTube’s most salient features and custom branding to good effect. By using YouTube’s playlist [...]
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What Makes a Great Video?
Posted on June 1, 2011 at 10:12 am
Talking heads may already be all over your website if your goal was to join the video revolution. But talking heads rarely hold your attention for long. What holds your attention is a great idea authentically executed. Here’s an excellent example. A budget, professional actors and a Hollywood director have no role in this video [...]
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Turn Your Focus
Posted on May 9, 2011 at 9:47 am
All too often, we focus on ourselves. It’s a natural tendency, particularly in the business world where our marketing efforts generally promote our own companies. But what if, just for a second, we turned our focus to those who benefit from working with us. Google did just that in a spot that aired last week [...]
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The Interactive Experience
Posted on March 17, 2011 at 9:36 am
Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a [...]