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Site of the Week: The Chase
Posted on March 14, 2011 at 11:56 am
Website: TED: Ads Worth Spreading: The Chase Lessons to be Learned: With an abundance of video editing software that is often built into computers now, anyone can create a video and post it online. But it’s another thing entirely to develop a video that someone will actually watch. The Chase showcases the different software and [...]
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Big Ads, Small Budgets, and the Super Bowl?!
Posted on February 7, 2011 at 3:24 pm
By now you’ve seen the ad that tied for the most popular Super Bowl ad spot: “Doritos Pug Attack“. What you may not know is that this ad cost $500 to make and was created by a part-time web developer. Surprised? You shouldn’t be. Advertising has always been about the great idea–the message and execution [...]
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Branding with Social Media
Posted on May 25, 2010 at 1:54 pm
More and more of us are settling into the rhythm of using social media tools at work. For some it’s a steady beat of activities. For others, like me, it’s an every now and then proposition… like going to the gym or cleaning my desk. Regardless of frequency, we do things like making or renewing [...]
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Walking to Work
Posted on January 22, 2010 at 10:54 am
So I got this mini HD video camera over the holidays, and I’m obsessed. My mind is spinning with ideas for videos as I film clips that I edit later on my desktop. Short movies to post to YouTube and my iPod. Ahh, technology! In this particular video sketch, I decided I would record my [...]
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Prime Movers: The Added Advantage of Acting First
Posted on September 4, 2007 at 5:10 pm
In this article, we share some of our favorite first mover stories—some old, some relatively new.