- Brand Research + Strategy
- Brand Design
- Brand Technology
- Brand Awareness
Blogs + Minisites
put your considerable expertise to work. build a practice through blogging and minisites.
Let’s assume you have good and current content for your blog (if you can’t make that commitment of time, please invest in another tactic). The next step is to make it easy to scan and read—a simple courtesy, if you think about it. On top of those basics, there’s the added benefit of making your blog look great and like your own. Most suffer from a sameness of look and feel and could be published by any firm.
We’ll help you deliver both style and substance, while making it easy to keep your content fresh. Greenfield/Belser develops blogs with WordPress, a blog management tool specifically built for ease-of-use. It is an elegant, well-architectured personal publishing system built on the PHP and MySQL platform, just as is Point & Clique, our content management system.
Who’s blogging on WordPress? CNN’s Political Ticker; Dow Jones’ All ThingsD; Fox’s GretaWire; Time Inc’s The Page; People Magazine’s Style Watch; famous bloggers like Dan Lyons, Om Malik, Curt Schilling, and Robert Scoble; blogs for Flickr, Second Life; and many more.
Minisites: Rise To The Occasion And With Powerful Minisites
A minisite is a powerful tool for demonstrating your strategic focus or commitment to an industry, a major event or a particular “buyer” type. Recruitment minisites are one example. Greenfield/Belser has famously designed and built some of the most innovative recruiting sites for professional services. Choate Hall & Stewart, a 200+ lawyer firm in Boston has won numerous awards as well as press mentions in on WallStJournal.com, the New York Times, London Times and elsewhere for its recruiting site. But, most importantly, the site has been given credit for a dramatic rise in the success of their recruiting program.