Over the years, Greenfield/Belser has been a wonderful friend to us. They have always been there for us with their generosity and talent. Whenever we have needed anything, their team has delivered first-rate work that is in keeping with our spirit and mission.
The Reading Connection
Direct Response
direct mail that cuts through the clutter
Technically, direct response means anything that goes through the mail. But the blockbuster mailings that you receive daily in your mailbox—credit card offers, catalogues, political fundraising, etc—are not our stock in trade. There is a reason its called junk mail. Mass mailings to millions are not designed to spur face-to-face interactions.
The lists we work with are considerably smaller, usually less than 10,000 and often in the hundreds. For such a small audience, we:
- Leverage other work such as advertising or website design through the mails to stimulate increased Web traffic or attendance at events, for example, or
- Create what we call “clutter-busters,” dimensional mailings that muscle through a crowded inbox to command attention. Our clients’ goals are often to gain face-to-face meetings with high-profile prospects and important clients by delivering their message in a compelling way. The difference in scale is everything. Both the business model and the anticipated results are very different.
