Case Study: Andrews Kurth
Project Details
straight talk
What better way to introduce an accomplished law firm to recruits than through the voice and personality of the firm’s own lawyers and staff?
Andrews Kurth, based in Houston, did just this with a new recruiting site and companion recruiting material. Videos captured the culture and business style of the firm.
In print, recruits spin a wheel to see the issues every law student and lateral wants to understand. Online, they find candid answers delivered personally in a bright and energetic companion career subsite.
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