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Case Study: Baker Donelson

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Project Details

  • advertising

  • advertising

  • advertising

been there, seen that

This is a one-of-a-kind campaign because the photography comes from senior partner Howard Baker’s private collection—of his own work! Most know Senator Baker for his 18 years in the U.S. Senate, his service as Ambassador to Japan and his time as Chief of Staff, but far fewer know of his skills as a world-class photographer.

We were invited to sift through thousands of shots and cull a select few for an awareness campaign for the firm. The designs bring out the best in the photos but also clearly communicate the breadth of the firm’s presence and depth of skills. The ads work for practice areas, office announcements—even sponsorships. Senator Baker has been a strong campaigner in years past, but he may not have suspected he had this kind of campaign in him.