Case Study: Bodman
Project Details
creative adaptation
It is hard to imagine a tougher challenge than surviving the recent economic trouble in Michigan. Detroit is, after all, a company town like Washington (politics) and Los Angeles (film) and the poster child for hard times. Yet quality will win out. The very best in their category continue to lead through thick and thin.
Bodman is one of Michigan’s anchor firms. It grew up with the success of Henry Ford and still represents the Ford family and is recognized as the state’s leading financial services firm. The website and biennial review provided a radical new look for this storied firm.
The new website took its cue from the biennial review. The firm focused on six key industries and celebrated its accomplishments in this latest review. The copy platform was built on words that stand alone and as a pair. Thus, the cover said “Adapt” but inside the full pair was “Creative Adaptation.” “Power” became “FirePower.” “Force” became “WorkForce.” The pages fold in, hiding the second word, encouraging the reader to keep interacting with the text and turn the pages
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