print header image

Case Study: Choate

back to gallery

Project Details

  • cd

  • advertising

  • identity

  • website

  • website

  • event promotion

  • video

by any measure

Among its clients, Boston’s Choate is seen as a dynamic first-tier firm that measures up to the best in the Northeast. Its strategy and model are increasingly special: 200 lawyers all under one roof and a focus on a select group of areas where it practices at the highest level. For more than two years, Choate has been taking this message to market and extending its award-winning brand.

A new Web site brings the firm’s story and personality to life online. Beyond a more contemporary look and feel, the site features clear messaging on the marquee, full-body photographs of its professionals, scannable fast facts and “widgets” on the sidebars of every page pushing important content to the viewer.

With its launch, choate.com has earned a dramatic spike in visitors and responses from clients about the ease of use and clarity of content.