Case Study: Clifford Chance
Project Details
simply more worldly
First and foremost, Clifford Chance is known to be an “international” law firm. However, their understanding of “international” differs from the average American’s. For us, “international” or “global” often means having outposts in other countries or, more modestly, doing business in other countries. The perspective of Clifford Chance is much different. “International” has no real center; it means borders are simply lines to be stepped over, business fluency in multiple languages is usual and expected, and business and cultural sensitivities are the norm.
Thus the campaign was headlined, “Simply More Worldly.” We imagined the firm in the jetstream of business and carried that idea to the animation on the recruiting site and the brochure as well. Original illustrations were commissioned.
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