Case Study: International Trademark Association
INTA makes a powerful new pitch for its brand
Roughly 5,700 organizations from over 190 countries belong to the International Trademark Association (INTA). In fact, it’s hard to imagine a more powerful professional services brand. Membership is prestigious. INTA enjoys enormous authority in the field.
Individuals can—and do—make their careers through the network of professionals that is INTA. But this does not mean the organization has no challenges—in particular, the vast resources of the association are poorly appreciated by members.
We set out to work on all fronts—reshaping and clarifying the brand message as “Powerful Network, Powerful Brands.” The membership materials were simplified and designed in line with the master brand.
- Dixon Hughes
- Parker Poe
- International Trademark Association
- Navigant Consulting
- Wine & Spirits Wholesalers of America
- Womble Carlyle
- World Wildlife Fund
- Steptoe & Johnson
- Sterne Kessler Goldstein Fox
- Baker Donelson
- Mintz Levin
- Pierce Atwood
- Andrews Kurth
- Clifford Chance
- Poyner Spruill
- Reznick Group