Case Study: McAndrews
The Brand
Project Details
translate complex to simple
McAndrews is a high-powered and broadly skilled IP firm, but patent litigation is the engine for firm growth and success. A new corporate identity, direct mail announcement and ad campaign position firm as a clear leader in its fielld. They also speak to what clients value most in high-stakes patent case wins.
The logo is unlike any other in the field. The curvilinear shape is not a Moebius strip but appears to be one. An extra loop was added to imitate an abstract “M” and “A.” The continuous strip speaks to the continuous innovation of McAndrews’ client base. The all-lowercase treatment of the name further signifies a modern mark.
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