Case Study: Mintz Levin
Project Details
The spirit of growth companies permeates this 450+ lawyer firm—a player on both U.S. coasts. Mintz Levin provides business-building counsel from the word “go,” to the words “go public” and “go global.” That’s why AOL and Biogen were drawn to Mintz as startups, while CVS relies on its lawyers to expand in the United States and internationally.
A new brand program, set to debut in early 2008, captures the spirit of Mintz Levin. Scannable pitch material relies on the language of business to tell the Mintz story. Business charts overlay imagery to present firm credentials. And brochures lead with emphatic “make” headlines like “Make a statement.”
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