Case Study: Navigant Consulting
The Greenfield/Belser team is an integral part of our marketing efforts from providing seasoned industry insights to developing creative executions that deliver our message in unique and meaningful ways.
Andrew J. Bosman
Navigant Consulting
Project Details
do less better
Navigant Consulting is a specialized consultancy focusing on performance improvement, risk management and conflict resolution across 42 international offices. While its client work and reputation expand around the globe by word of mouth, smart advertising is accelerating awareness of the Navigant brand.
The current campaign combines the intelligent illustrations of Craig Frazier with hard to miss media placements. The executive business traveler will not just see Navigant as they come and go in places like O'Hare International Airport or London's Cannon Street Station, they'll see Navigant dominate those places in the most highly trafficked locations. The media strategy is pretty simple and can be summed up in three words: do less better.
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