Case Study: Pierce Atwood
Project Details
expect the unexpected
Pierce Atwood is headquartered in Maine, but it has offices throughout New England and provides legal counsel to clients all over the country and internationally. It competes on talent and value with the best firms all over the map and has a strong track record of success. These facts surprise those who don’t know Pierce Atwood.
The new firm brochure leads with a simple message on a text-only cover: the word “expect” pops out of the word “unexpected.” It then opens immediately to a series of five individual client stories featuring original photography and a rhetorical style where Pierce Atwood is the answer to questions such as: “Where did California turn after its energy crisis?”
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