Case Study: Weaver
Project Details
leading texas CPA firm aligns itself with client aspirations
Weaver, the largest independent CPA and Advisory firm in Texas, relaunched its brand in 2010 to connect the firm’s messaging with its middle-market business target.
Market research revealed that Weaver’s clients—leaders of privately-held businesses—consider themselves to be trailblazers who have made their own way. These confident leaders say they like to work directly with equally-driven outside experts who have the experience and perspective to help them reach important goals.
With all its new communication tools—identity, ads, flexible brochure system, trade show booths and more—Weaver aligns itself with the hopes and aspirations of its enterprising clients and sums it all up with the line, “Driven, like you.”
Weaver’s new identity took first place in the Accounting Marketing Association’s Marketing Achievement Awards.
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