Case Study: Weirfoulds
The Brand
Project Details
gain competitive advantage with Weirfoulds
We have one thing to be grateful for amid the economic turmoil of 2008—the plummeting U.S. dollar opened the Canadian market to Greenfield/Belser. And we got to meet some of our wonderful neighbors to the north. Hallo, up there!
Here’s a somewhat unusual case where the client had a clear vision of how they wanted to simplify the presentation of their skills into just four core areas: litigation, corporate, property and government. Those areas are color coded on the website and that coding is maintained throughout the firm’s advertising, brochures and other communications. Only recruiting gets exempted. A pretty easy scheme to understand, eh?