Case Studies
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Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Associations
Now here’s a fun assignment: the complete rebranding of the Wine & Spirits Wholesalers of America (WSWA). Just the thought makes you want to pop a cork and swirl the amber liquid around your glass.
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Womble Carlyle
Womble Carlyle
While Womble Carlyle was not the first law firm to recognize the value of advertising, it was among the first to understand each communication must sustain the look and feel of every other.
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World Wildlife Fund
World Wildlife Fund
Non-Profit
A leader in the most important and ambitious conservation efforts the world has seen, WWF needed a website to give voice to and help drive funding for their mission.
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Navigant Consulting
Navigant Consulting
Consulting
While its client work and reputation expand around the globe by word of mouth, smart advertising is accelerating awareness of the Navigant brand.
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International Trademark Association
International Trademark Association
Associations
We reaffirmed the International Trademark Association’s vast member resources by reshaping their brand message as “Powerful Network, Powerful Brands” through a series of visually communicative membership materials.
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Parker Poe
Parker Poe
Legal
With offices in the Carolinas, Parker Poe's campaign captures the advantages of providing clear direction to Fortune 500 companies and local businesses doing business in the Carolinas and around the world.
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Gesmer Updegrove
Gesmer Updegrove
Small Firms
Legal
Gesmer, a Boston-based law firm, has worked with “serial entrepreneurs” since its inception. It’s new website and awareness campaign shows that the firm understands what drives client success.
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Weaver
Weaver
Accounting
Weaver, the largest independent CPA and Advisory firm in Texas, relaunched its brand in 2010 to connect the firm’s messaging with its middle-market business target.
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Dixon Hughes
Dixon Hughes
Accounting
Smart management, focused expansion and opportunistic mergers have solidified Dixon Hughes’ place as the dominant Southeast regional CPA firm and leader in select industries nationally.
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Wine & Spirits Wholesalers of America
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Clifford Chance
Clifford Chance
Legal
First and foremost, Clifford Chance is known to be an “international” law firm. However, their understanding of “international” differs from the average American’s. For us, “international” or “global” often means having outposts in other countries or, more modestly, doing business in other countries. The perspective of Clifford Chance is much different. “International” has no real center; it means borders are simply lines to be stepped over, business fluency in multiple languages is usual and expected, and business and cultural sensitivities are the norm.
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SHRM
SHRM
As the largest human resource management association, SHRM needs to communicate on two levels so that CEOs will invite the senior HR team into the boardroom and SHRM’s 225,000 members will recognize that SHRM is their path to professional success. In 2007, SHRM introduced a refined brand that clarifies its mission
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Steptoe & Johnson
Steptoe & Johnson
Legal
No headline news here, but the recent economic times brought the value all professional service firms deliver to clients into sharp focus. Example: organizations like the Association of Corporate Counsel (ACC) gave new voice and clarity to the conversation about value. In fact, the ACC’s Value Challenge issued a clarion call and explained the elements of value as defined by in-house buyers of legal services.
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Weirfoulds
Weirfoulds
Small Firms
Legal
We have one thing to be grateful for amid the economic turmoil of 2008—the plummeting U.S. dollar opened the Canadian market to Greenfield/Belser. And we got to meet some of our wonderful neighbors to the north. Hallo, up there!
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Choate
Choate
Legal
Among its clients, Boston’s Choate is seen as a dynamic first-tier firm that measures up to the best in the Northeast. Its strategy and model are increasingly special: 200 lawyers all under one roof and a focus on a select group of areas where it practices at the highest level. For more than two years, Choate has been taking this message to market and extending its award-winning brand.
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Reznick Group
Reznick Group
Reznick Group has transformed from a moderately-sized, regional real estate CPA “boutique” into an emerging national player—all at breakneck speed. With strong performance and even stronger growth prospects, this top 20 U.S. accounting firm worked with us to articulate its employer brand.
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Baker Donelson
Baker Donelson
Legal
This is a one-of-a-kind campaign because the photography comes from senior partner Howard Baker’s private collection—of his own work!
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BKD
BKD
BKD is a top-10 U.S. accounting and advisory firm with more than 2,000 professionals in 30 offices across 12 states. It sits astride two competitive markets: 1) The large national and global accounting firms, including the Big Four and 2) the strong regional and local firms in each of BKD’s major locales.
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Pierce Atwood
Pierce Atwood
Legal
Pierce Atwood is headquartered in Maine, but it has offices throughout New England and provides legal counsel to clients all over the country and internationally. It competes on talent and value with the best firms all over the map and has a strong track record of success. These facts surprise those who don’t know Pierce Atwood.
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Clifford Chance
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Bodman
Bodman
Legal
It is hard to imagine a tougher challenge than surviving the recent economic trouble in Michigan. Detroit is, after all, a company town like Washington (politics) and Los Angeles (film) and the poster child for hard times.
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PLI
PLI
Legal
For years, the Practising Law Institute (PLI) has been synonymous with continuing legal education, keeping lawyers in government and companies on the cutting-edge of law and giving private firms a competitive edge. But what happens when rapid changes in the legal market, technology and buyer behavior threaten to leave the leader behind?
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Mintz Levin
Mintz Levin
The spirit of growth companies permeates this 450+ lawyer firm—a player on both U.S. coasts. Mintz Levin provides business-building counsel from the word “go,” to the words “go public” and “go global.” That’s why AOL and Biogen were drawn to Mintz as startups, while CVS relies on its lawyers to expand in the United States and internationally.
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Poyner Spruill
Poyner Spruill
Legal
Poyner Spruill is a law firm born and raised in North Carolina. Poyner Spruill reaches across the state to cover all of its diverse regions—east, west and central.
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Proskauer
Proskauer
Legal
Prospering in last year’s economy was a world-wide challenge, but at least one firm sustained its momentum. Proskauer has been growing steadily over the past several years through skillful acquisitions of practices and individuals.
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Censeo Consulting Group
Censeo Consulting Group
Small Firms
Consulting
The supply chain consultants at Censeo hail from the largest and most respected global firms, like Booz Allen and Deloitte, but are bringing a different problem-solving perspective and business model to market.
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Andrews Kurth
Andrews Kurth
Legal
What better way to introduce an accomplished law firm to recruits than through the voice and personality of the firm’s own lawyers and staff?
Andrews Kurth, based in Houston, did just this with a new recruiting site and companion recruiting material. Videos captured the culture and business style of the firm.
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Sterne Kessler Goldstein Fox
Sterne Kessler Goldstein Fox
Legal
Science and engineering drive our long-time client Sterne Kessler. That’s why we chose the rigor of the six-step scientific method as the organizing theme for the intellectual property firm’s website, firm brochure and trade show booth.
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McAndrews
McAndrews
Legal
McAndrews is a high-powered and broadly skilled IP firm, but patent litigation is the engine for firm growth and success. A new corporate identity, direct mail announcement and ad campaign position firm as a clear leader in its fielld. They also speak to what clients value most in high-stakes patent case wins.
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Bodman