Bradley Arant

Turning strategies into action

Continuing three years of successful brand building (work that began with a new identity system, benefits-driven advertising in trade publications and airports and more) Birmingham, Alabama-based Bradley Arant extended its Raise the Bar campaign in a novel annual review.

More about clients than the firm, the annual is really an account of seven relationships and the business challenges each client faced during the year. Shared broadly with clients, prospects and friends of the firm, this annual review focuses exclusively on the achievement of business goals.