Education

Education Marketing

When you look at the catalogues of one school or the next, it's pretty hard to tell them apart. Most feature the same sunny shots of buildings with that one blissful 18-year old co-ed sitting under a tree reading a book. That's lovely but it could be any school, anywhere. Branding is about expressing a difference—even 5 degrees of difference. Students and parents make lists based on geography, finances, course offerings, sports programs and other rational considerations. They make choices based on more irrational "data" like prestige, student culture and the "feel" of the place.

Clients include:

ACIS Educational Travel
Boston University School of Law
Chronicle of Higher Education
Davidson College
Detroit Institute of Technology
Edmund Burke School
Georgetown Day School
In2Books
Lowell School
Management Concepts
Parents Council
Performance and Leadership
Two Rivers Public Charter School