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Related Info
The Communication Index ™ The Communication Index ™

Communication is hard. And there is ample evidence that this is so, war being the best example. But on the less dangerous ground of business-to-business or business-to-consumer communications, the results are little better.

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Consulting

Consulting Marketing

Thought leadership is an essential marketing tool for businesses that sell advice. That’s why smart, successful consulting firms invest in writing books, white papers and journal articles. The wise marketers also sponsor research and deliver all of that thinking via seminars.

However, there are many intelligent and thoughtful consulting firms in the market and it can be tough to distinguish one firm from the next. So what can a firm do to stand apart? Develop a crystal clear message. Project quality in the materials used to inform prospects about the firm. One savvy marketer said, “Second-class promotional materials signal a second-rate firm.” A value proposition is expressed not just in what you say or even do, but also by the tangible evidence you place in another’s hands.

Clients include:

Altman Weil
Caliber Associates
DecisionQuest
ERS Group
Hildebrandt
Letter-Perfect Communications
Levick Strategic Communications
MIICORP
Navigant Consulting
Weinberg Group