Accounting Marketing
Andersen was one of our favorite clients until the government brought the hammer down. The Big Five became the Final Four. Sarbanes Oxley disrupted client service relationships. Regional firms merged and jockeyed for leadership positions. It’s been a decade of foundational change in the accounting sector that has challenged marketers at big firms and small to make the most of the opportunity. Smart accounting firms led by smart marketing and business development pros are staking their positions with engaging communications and programs that earn the attention of clients, recruits, their own people and the media. GB has the pleasure of working with many of these leaders to make their firms unique.
Arthur Andersen
Beers & Cutler
BKD
Bond Beebe
Clayton & McKervey
Dixon Hughes
Ernst & Young
PricewaterhouseCoopers
Roberts, Halt & Co.
The Siegfried Group