Events and Celebrations

Celebrate good times

Relocating your offices, promoting key employees, throwing a party—all are reasons to spread the word. A strong impression in your announcement creates a strong impression in the marketplace. And the more clients who notice, respond or come to your event,

Some thoughts about celebratory events, announcements and holidays:

1. Every chance you can communicate with your clients and prospects and not send a bill is a good thing.
2. We have always thought it interesting that, for purposes of the law, corporations are regarded as individuals. The marketplace, particularly for professional services, can be compared to a large cocktail party. The people you enjoy working with are not just interesting, they are interested in you. Sharing celebratory corporate events invites people into your circle of friends, which is different than a circle of clients. Therefore, show your interest in them by caring enough to produce high-quality, very creative communications that are filled with delight.
3. Thoughtful, creative invitations dramatically increase attendance at social events.
4. Exciting announcements are memorable. Boring ones are not.
5. Why do anything at all if you don’t do it wonderfully?
6. Usually, it costs less to have a holiday card custom-designed and printed than it does to buy a Currier & Ives stock card off the Internet.
7. Scrimping on costs comes back to bite you.