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Latest Big Idea

Issue 43

Happily Ever After–Managing Brand Integration in a Merger-Happy Market

By Burkey Belser

Forget about March Madness. The first quarter of 2012 was Merger Madness, with 20 U.S. and 19 international law firms completing mergers in the last few months, according to a report issued recently the Hildebrandt Institute, a subsidiary of Thomson Reuters. The US side represents an upswing of 43% in mergers over the same period in 2011. Those mergers took place across the country.

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what can Greenfield/Belser do for me?

Greenfield/Belser has been driving innovation in professional services marketing for more than 25 years. G/B designers, writers, account executives, Web developers and media strategists have created advertising, visual identity and graphics standards programs, and Websites for more than 200 law and accounting firms, consulting firms, corporations and non-profits. G/B has won awards from dozens of graphics arts and industry associations and a Presidential Design Award for Nutrition Facts, the nation’s food-labeling system.