TECHNOLOGY SOLUTIONS
video + cgi
Videos
Videos we see on sites commonly share all the worst characteristics of YouTube amateur productions—overly long, boring with neither driving creative concept nor professional production values. Greenfield/Belser delivers award-winning videos that are professional, delightful and smart.
Video Tours
A video tour is yet another way to preview what it’s like to work with you. This is not a virtual tour; i.e., a CAD-created tour of un-built offices (although sometimes the terms are interchangeable.) This is an actual photographic, panoramic tour of your offices made up of multiple shots taken from a single vantage point.
Computer-Generated Imagery
Certainly, Winston, Womble Carlyle’s bulldog is the first instance of a computer-generated mascot in the legal industry, taking his place alongside the Aflac duck and Geico’s gecko in other industries. Greenfield/Belser produces sophisticated CGI in-house as well as with partners around the country to extend our creative offerings.
CHOATE
The Wall Street Journal and New York Times have written about Choate’s new recruiting site, which integrates reality-TV-style vignettes, professionally acted commercial videos, vintage film footage and a healthy dose of humor. The 24 video clips focus less on the the benefits of working at Choate than on revealing a firm at ease with itself in every way—size, single office and work product. Callbacks spiked; students at every campus interview mentioned the site. Students said the videos “put a human side” on the firm that they weren’t seeing at other firms. Bingo!
CLIFFORD CHANCE
We imagined Clifford Chance in the jetstream of business, and carried that idea to the animation on their recruiting site. This animation, paired with videos of partners and associates, offers a glimpse into their culture which as proven to be a wildly successful recruitment tool.
ANDREWS KURTH
What better way to introduce an accomplished law firm to recruits than through the voice and personality of the firm's own lawyers and staff? Andrews Kurth, based in Houston, does just this with a new recruiting site. Videos capture the culture and business style of the firm.